How Intercoper builds AI-optimized digital products — from GEO content architecture to automated price tracking across 500+ tour products.
I have a confession that will irritate both sides of the CMS debate: I still run two sites on WordPress. And I rebuilt seven others on Next.js with Sanity CMS. Both decisions were correct. The internet is full of “why we left WordPress” posts written by developers who just learned React and need to justify…
Most travel sites tell you a Colosseum tour costs “around €50.” We can tell you the average is $174, the median is $99, and the price has not moved more than 3% in the last 16 months. The difference is not opinion versus fact. It is infrastructure. In early 2025, we built a system that…
For years, I followed the playbook. Keywords, backlinks, meta descriptions, internal linking, page speed, Core Web Vitals. I did everything the SEO industry told me to do. My sites ranked around position 50 for most terms. Effectively invisible. I run Intercoper, a digital studio I founded in 2006 in Buenos Aires. We operate a portfolio…
